My Music Video

Digipak Interview

Digipak Back

Digipak cover

This it the front cover too my Digipak. I felt I needed to keep the same colours and fonts as I did on my magazine advert so the album was recogniseable. As in my music video there is not just one single person I felt I couldn't just put a random person on the front of my digipak so it was best not too have anybody on the front. I also included a "Free" interview in the digipak and in the top left corner as this is the first thing people see when looking on shelves, this is too attract an audience to buy the digipak.

Magazine Advert

I chose to add logo's of HMV, Youtube, Facebook, Twitter, Soundcloud and iTunes so that audiences can see where they can find "DMFAO". By using these logo's I think the advertisement will relate to a younger audience rather than an older one as older people may not recognise the logo's.

Evaluation - What have I...

What have I learnt from my audience feedback?
From showing the people around me and family (my audience I aimed for), it was clear too see that they found the video quite comical. Which was my aim. I uploaded the video which gained comments from various friends on there about it being "so funny" and gaining "likes".

All I wanted my audience too do when watching my product was too enjoy watching it! Every day life is usually so serious that I wanted my media text to be something people can watch and smile or laugh at - which I believe I achieved.

Technology (Hardware/Software)

Hardware -

• I used Macs because they were easy for me too access at school. At first I found them difficult to use but by A2 level I think I got the hang of it. They are much more enhanced then the Windows computers for media. I found the Windows computers very basic when using for media related work, which is fine for AS level but when it came to A2 I'm happy I did not use the computers too create a video as I think it would have looked alot worse. I used the Macs for everything during A2 as my skills progressed whilst using them.
• When out of school I did have to use my Windows laptop at home, but that was only to access my iTunes to transfer clips I had videoed on my iPhone, and too access to the internet - Blogger.
• I used my iPhone to capture clips during A2, I found my iPhone's quality of picture looked similar too the Video Cameras at my school so I felt it would just be easier to use my iPhone as I will always have access too it and have it every day.
• I often used a memory stick to transfer my documents/products between my home laptop and the Macs at school.

Software -

• I used Microsoft Publisher too create my Digipak. I found Publisher easy to use but only because since year seven this is the program we have been taught to use for creative products.
• I used iMovie for my music video. This is where I put my music video together, uploaded my video from on to Blogger and experimented with different effects and sounds.

Internet Pages -

• I used Blogger.com too upload my coursework on too since AS level. This is why I continued too use Blogger because I was familiar with this site. I used Blogger throughout my Planning, Construction and Evaluation process.
• I used Google as my main search engine because it is the search engine I have always used and become familiar with. It always has the information or images you are looking for without all the advertisements.
• I used Facebook to upload my video on too which people "Liked" and found funny. This is how I knew that my product had the effect on audiences the way I wanted it too.
• I used Youtube too access real and previous media texts people had created and ACTUAL music videos.

Evaluation - How did I..

 How did I use media technologies in the construction, research and planning stages?

Research -

• My main source for research was Youtube, I would use youtube to look at exsisting music videos to gain an insight into conventions and which videos were more popular.
• I used Google and Google Images to search for information and pictures of exsisting products.
• I used Windows Computers and Macs too access the internet
• I used Blogger to look at previous blogs which contained music videos/short films which gave me ideas on what has been done, what has not been done, how to use the Macs etc.
• My other source of research were the people around me, who I contacted through emails, texts and phonecalls. I know who I wanted my target audience to be because I know the people around me love to laugh. This is why I chose to produce a comical video rather then a serious one.

Planning -

• For my planning stage, I used near enough the exact same technology as I had done for my research
• I used my iPhone 4 too capture some short clips too see what the quality of the picture looked like
• I used Blogger to easily and clearly set out what I was going too do

Construction -

• During the construction stage, I used the Macs to upload any clips I had videod using my iPhone into iMovie where they were all kept
• I used iMovie to construct clips together too see what they would look like
• I edited via iMovie the speed of clips, the sound and the visual effects of the clips

Why are audiences important?

I believe Audiences are important because they are who you create your product for. They are who make you your money and make your product popular. No media text has any meaning until it is read or decoded by an audience. This also links to the theory of "Gatekeeping" where a theorist called White (1961) spoke of "Gatekeepers" to be the people who are part of the decision making process of a media text. I believe an audience to be "Gatekeepers", I think this because when a film is created there are film tests where an audience sit in a cinema and watch the film then give feedback as too what they may have liked or disliked too the creators of the film. This way the creators can then decide if they need to change something in any way to make the audience appreciate the text more.

We were asked in class "What comes first, the audience or the media producer?" and I believe the answer to be the audience. Without the audience what is the point in creating a product? Without an audience there is not product as it will not earn money, be spoke about which means it will not be watched. Therefore I think the whole point of producing something is for others to benefit from it else it is worthless.