Branding

Artists create a type of brand for themselves. For example Beyonce, she is branded as a strong,assertive sexy woman who is in control and other woman idolise her.

Lady Gaga; This is the irony of the name.. She is simply Gaga! This artist is portrayed as being abit crazy and likes to look "unique" or "individual" but it seems she tries too hard. Not so many people seem to idolise this artist, but they still are intrigued to see what she is going to do or look like next. In this image Gaga attends and award ceremony in which she wore a "Meat Dress'.

Rihanna; Rihanna used to look like a pretty innocent teenage girl who had a great voice and made good music.. The transformation from that to Rihanna in 2011 is clear to see.. Now, she represents herself as a promiscuous woman with plenty of attitude. Obviously as Rihanna started to get older, she started making music that appealed to older teenagers which became not so innocent. Because of this she has made a "brand" for herself as this promiscuous image which she now has to maintain.