To define an Audience, we came up with an acronim which would help us remember. This is called SAGEL.
Socio-economic group
The image below explains the different socio-economic groups. For my target audience, I want them to be in the same
Age
Gender
Ethnicity
Lifestyle
Why are audiences important?
A media text, or your media text has no meaning until it is read or watched by an audience. They are what make you your revenue.
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